Take a Look at
My Work


Wastewater Filtration Systems, New Zealand

A Fine Balance

Here's a selection of some of my latest work for businesses located in Australia and New Zealand. I've had the pleasure of working with some really successful small, medium and large businesses across different sectors with great outcomes, building their online presence and relationships with customers.

Hiedi clague

digital producer

I have an extensive background as a Digital Producer, working with global agencies in Australia, including R/GA, Reactive (Accenture), Isobar, Sputnik, Tequila\\Melbourne, Whybin\TBWA and George Patterson Bates (Y&R).

I've had plenty of experience working with some of the best agencies and talent in my 20+ year career, forming highly-effective creative and technical teams around complex and often large budget projects. I am an Agency Agile trained, meaning I know how to effectively plan and execute better, faster and happier environments for teams and clients alike. I love organising anything creative online (or offline) and I'm highly adaptable to all kinds of projects and events. 

My skill-base is broad having worked across diverse roles and clients from small to multinational and have successfully managed all aspects of large-scale development projects, including; strategy, scoping, budgets, schedules, client management, content development (written, photography & video production), vendor relationships, technical and creative team procurement and management.


Now that I'm semi-retired, I love dabbling in my own digital world, building websites, learning new skills, platforms and tools and helping others by delivering products and offering services to assist their sales and marketing needs.

Outside of my career, my life involves a great love of sailing, travel, design, painting, gardening, cooking, architecture and interiors. 


Let me know how I can help you build your online business...


User experience (UX) design is the process I employ to develop the design strategy for any new website, or to review an existing website. This helps me identify improvements that may be required from a usability and design perspective.

This helps to informs the design principles for a meaningful and relevant experiences to visitors to the website. Making your site easy to navigate, with clear paths and calls to action, will result in successful, measurable results, the ultimate goal for any website. Put simply, if I don't get it, who will?

I will work with you to determine your needs and then prioritise them before applying the simple principles of usability in designing or redesigning your website.



The cornerstone of any brand is its identity and your brand identity is what makes you instantly recognisable to your existing and potential clients.


Your audience will associate your brand with your product(s) or service and that identity is what forges the connection between you and your customers. It builds customer loyalty.


In my time, I have helped forge the identity of significant new brands and revisited some existing brands to help revitalise their offering.


If you'd like to develop a new brand, or refresh your existing, I can help. I can design your logo and then apply it all marketing materials including signage, brochures, corporate stationary, clothing and uniforms, banners and vehicle wraps. Let me know what you need and I can manage all the production for you. No hand holding required!



With over 20 years experience, working in some of Australia's largest advertising and digital agencies, I've produced websites and digital products for many clients including Mattel, Macquarie Bank, ANZ Stadium, Australand Property, YMCA, Unisuper, National Foods, Fremantle Media and oOH! Media.


Now that I am retired from managing large teams in big agencies, I like to take what I've learned and apply it to my own website design and development. I love working with clients to produce elegant, seamless websites that help them grow their user bases and sell more products. 


Using the ever-evolving and improving development platform Wix, I can provide an effective, elegant site, using the biggest player in the development landscape. The Wix platform provides a user-friendly content management system that allows my clients to take over and manage the site once it's complete. Or, I'm happy to work on a retainer to manage and update your site for you on an ongoing basis.





D&AD Black Pencil, Technological Innovation Award 2014


FWA Site of The Day 

IAB Creative Showcase Grand Prix winners 2013 

Cannes Lions - Cannes Bronze Cyberlion 

Sufferers of fatal muscle disease Duchenne Muscular Dystrophy (DMD) needed awareness and government funds for clinical research. Our innovative campaign fused on- and offline, offering Australians to use the world's first Facebook-activated, petition-signing robot arm. To make the arm more powerful, the handwriting is that of DMD sufferer Jacob, a teen who is now so weak he can no longer lift a pen. In 4 weeks the arm wrote over 22,500 signatures. The website achieved over 55,000 views and a conversion rate of 52%. The campaign made international headlines on TV and online.



Sitecore 2014 Customer Experience Award winner

(Australia and New Zealand) - Business and Professional Services

Australand Property Group



YMCA Victoria / FINALIST Best Non-profit category (AIMIA Awards 2013)

AWWWARDS - Best Online Creative Concept (